Airtel Money has announced a partnership with the Virunga Gorilla Marathon to serve as the event’s exclusive payment partner, a move aimed at increasing digital payment adoption in Uganda.
Digital payments in Uganda are rapidly evolving, dominated by mobile money as the primary alternative to cash. Major platforms like MTN MoMo, Airtel Money, and services such as PayWay are widely used for P2P transfers, merchant payments, and utility bills. While cash remains prevalent, adoption of QR codes, contactless cards, and fintech solutions is increasing, pushing for a more cashless economy.
Under the agreement, all marathon kit purchases will be made through Airtel Money Merchant Pay. Organizers said the digital payment requirement is designed to ensure security and transparency for runners and local merchants.
Japhet Aritho, managing director of Airtel Money, said the partnership aligns with the company’s vision of a cashless economy.
Today we take another step in advancing our vision of a cashless economy, one that simplifies transactions and makes them more accessible through digital solutions, Aritho said. He added that the marathon serves as a platform to promote tourism and uplift local communities.
The Virunga Gorilla Marathon is scheduled for May 30 in the Virunga Mountains. The event features two categories: a 112-kilometer ultra marathon and a 42-kilometer full marathon.
Registration fees are set at UGX 70,000 for Ugandan runners and 30 dollars for international participants. Runners can purchase kits by using a mobile shortcode or the company’s mobile app.
Kenneth Kamukama Rashid, team lead for the Virunga Marathon, said the digital payment integration would help organizers better track transactions and improve kit access.
Our runners will experience an unforgettable challenge as they pass through rainforests, rolling hills and ancient lava fields, Kamukama said.
Airtel Money executives said the company will continue to expand financial inclusion initiatives across Uganda by moving away from traditional cash-heavy transactions toward mobile-based commerce.
