ROCK BOOM TO ENERGIZES UGANDA RUGBY AFRICA 7s SERIES WITH SH 1BILLION

Uganda Rugby Union (URU) is thrilled to announce a dynamic new partnership with Hariss International Limited, through its flagship energy drink brand, Rock Boom — now the Official Energy Drink Partner of Ugandan Rugby.

Valued at over UGX 1 billion, this three-year sponsorship marks one of the most significant investments in Ugandan rugby to date.

Rock Boom will energize Uganda’s rugby by supporting various URU programs, including the senior men’s and women’s national teams (Rugby Cranes and Lady Cranes), all the major URU competitions, including the Nile Special Rugby Premiership (both men & women), Uganda Cup, and the thrilling National 7s Series.as Rock Boom steps up to fuel the passion, power, and potential of rugby in Uganda.

URU Vice President Commercial, Hon. Andrew Ojok Oulanyah, expressed his excitement about the collaboration: “Partnering with a vibrant, high-energy brand like Rock Boom is a major win for Ugandan rugby. This partnership will boost athlete performance, enhance fan experiences, and support our wider vision of growing rugby across Uganda and beyond. We’re proud to have Rock Boom on board as we push the sport to new heights.”

Samuel Hooper, Head of Marketing at Hariss International, echoed the enthusiasm: “At Rock Boom, we are the energy for winners, we stand for energy, ambition, and drive — values deeply aligned with rugby.

This partnership allows us to support one of Uganda’s fastest-growing sports and give back to the community that fuels us. We’re ready to energize the players, inspire the fans, and make a real impact on the game.”

Uganda’s #1 energy drink, Rock Boom delivers a bold blend of sweet and tangy flavour with an instant surge of energy.

Whether you’re on the field or on the go, Rock Boom Energy for Winners.

The Uganda Rugby Union is the official governing body for rugby in Uganda, committed to growing the game, nurturing talent, and promoting the sport at all levels across the country.

Rock boom Energy Drink, from Hariss International, is proud to support the Rugby Africa 7s Series as a partner of the tournament, reinforcing its commitment to rugby and the continued growth of the sport in Uganda.

Under the theme “Rugby by Day, Festival by Night,” the series will bring together players, fans and communities for a celebration of high-energy rugby, entertainment and fan experiences.

For Rockboom, the partnership is a natural extension of the brand’s “Energy for Winners” positioning and its commitment to supporting athletes who compete, push boundaries and strive for excellence.

“Rugby represents the energy, determination and competitive spirit that Rockboom stands for. We are proud to partner with the Uganda Rugby Union and be part of an event that brings together athletes, fans and communities while contributing to the growth of rugby in Uganda,” said Camila Wangoi, Connections Lead, Hariss International

The partnership will see Rockboom contribute to the tournament experience through brand activations, fan engagement and energy-driven experiences both on and off the pitch.

As the teams take to the field, Rockboom will be there to fuel the spirit of competition and celebrate the athletes and fans who make the game exciting.