Brian Mulondo’s journey in the creative industry is truly a testament to perseverance, innovation, and the power of seizing opportunities.
His journey dates back to his high school years where he was involved in extracurricular activities, particularly Music, Dance, and Drama (MDD).
His thirst for knowledge and desire to explore international relations led him to pursue a degree in the field, setting the stage for his future endeavors.
Brian was working with Watoto, then Kampala Pentecostal Church (KPC). KPC initiated a news segment where he reached out to the producer of the show and expressed his ability to execute the new show.
The producer accepted and allowed him to try out, expressing being blown away by his performance.
As luck would have it, the production manager of NTV Uganda used to pray at KPC. Upon watching the news show, he asked to speak to Brian. When he did, he promised to call him up. Brian then didn’t take the promise seriously and continued his grind.
KPC again started a show called Better Living, which Brian acknowledged as his flagship to the spotlight.
He hosted many other renowned shows, including Trick Stars, Mini Buzz, adverts, news anchoring, and endorsements, among others.
While appearing on a renowned YouTube business show, Mulondo acknowledged that some people have made it in life entirely because of being bold.
While some people wait to be identified, Brian shares that as much as being identified is a good thing, the honest truth is currently, the luxury of being identified might not be abundant. He shares that sometimes one needs to tell people what they do and that they are the best at it.
Having worked in the media for a significant duration, he confessed that TV stations welcome partnering with content creators and production houses, given that they do not have time to create all the content. These partnerships come in handy and share a revenue base as agreed.
He adds that his shows are the most sponsored on Ugandan TV.
From his early days as a passionate TV enthusiast to becoming a leader in content creation, Mulondo’s story inspires and educates those navigating the ever-evolving landscape of media and entertainment.
Despite his passion for television, he acknowledges that passion is not what makes you money.
“Passion doesn’t make anybody money. One can have all the passion they want, but if they don’t know how to do business, they are wasting time,” he says
He thoroughly emphasizes the need for creatives to learn business management, secure funding, and build sustainable brands.
Mulondo’s experiences highlight the costly nature of equipment, among other aspects of the creative industry, and that many would prefer investing in other ventures as opposed to investing in the creative industry.
This explains why people in the creative industry are always looking for money and collaborators.
Through his show “Riding with the Mulondos,” he showcases the dedication and investment required for content creation.
He intimates that while many think they just sit in their car and do the show, he shares that, on the contrary, it takes a whopping investment.
In fact, he highlights that they had to save to buy the car in which the show takes place. One of the notable attributes of their car, he notes, is it is soundproof.
As much as the show is loved and has shining numbers of viewership, he shares that at the end of the day, it is expedient just like any product by a creative out there, it must make business sense.
He shares that the industry is yet to fully appreciate the investment made by creatives to create content.
Being a business owner, Mulondo prioritizes integrity and professionalism, rejecting practices that exploit clients or compromise quality.
He also addresses common misconceptions about the creative industry, emphasizing that the creative industry is not for failures.
“People need to change their mindset towards it. Some people, when their children don’t perform to expectation, are told to venture into the creative industry. The creative industry hires the most intelligent people in the world,” he says.
He urges parents not to think that the creative industry is for failures.
The cost of entry into the industry is low, however, he reaffirms that it is for very intelligent people.
He adds that because of such stereotypes around the creative industry, many shun it and regard the industry as less compared to other trades.
Mulondo shares further that content creation is a real job and that it takes a lot of time and effort to make content.
He underscores the value of collaboration and assembling a team of experts who share similar passions and values.
By partnering with skilled professionals, creatives can achieve greater success and deliver exceptional results to their audiences.
Brian Mulondo’s journey exemplifies the transformative power of passion, resilience, and strategic thinking in the creative industry.
He advises aspiring creatives to draw inspiration from their experiences and insights, embrace the challenges and opportunities that lie ahead on their paths to success.
Brian Mulondo currently is MultiChoice Uganda local content Marketing Manager, responsible for nurturing local talent and celebrating diverse stories.
