In ahistoric five years partnership deal aimed to bolster sports, Finance Trust Bank has signed sh2 billion sponsorship deal with the Federation of Uganda Football Association (FUFA) in a bid to boost the women’s football league.
FUFA President Magogo Moses told the media that the five-year partnership is meant to support the coming season of the Women’s Super and Elite Leagues.
He said that the association is thrilled to partner with an institution that supports the plight of women in football.
‘’Under this partnership, Finance Trust Bank is now the title sponsor of both the Finance Trust Women Super League and the Finance Women’s Elite League, and as FUFA, we are very excited about this partnership,’’ Magogo said.
Magogo added that the partnership is a move to encourage women to participate in the football sport.
Magogo pledged accountability and transparency to the new sponsors in exchange for their unwavering support of women’s football.
‘’We will continue putting these games live on FUFA TV and the radio to ensure that our partners receive visibility beyond those that are in the stadium,’’ Magogo added.
The Managing Director of Finance Trust Bank, Annet Nakawunde, said that sh1,7billion will go directly to FUFA over a period of four years, with the rest being spent on sponsorship activation.
She also mentioned that women will be able to acquire the loans as part of the special packages in the sponsorship if they are directed towards business.
“We want to start with financial literacy for anybody to make a decision to borrow and whenever FUFA is ready with the ladies, we are going to train and mentor them before we can extend our products to them,” she stated.
The sponsorship package will see the league names change to Finance Trust Women’s Super League and Finance Trust Women’s Elite League, respectively.
Finance Trust Bank(FTB), a Tier 1 Financial Institution was granted an operating license on 11th November 2013 taking over the business of Uganda Finance Trust Limited (MDI). Finance Trust Bank was first registered as an NGO in 1984 as “Uganda Women’s Finance and Credit Trust Limited” which later changed its name to “Uganda Women’s Finance Trust Limited” in 1997. On 12th October 2005, Uganda Women’s Finance Trust Limited Limited was licensed as a Microfinance Deposit-taking Institution.
With its headquarters at TWED Plaza Lumumba Avenue, Finance Trust bank operates a network of 35 Branches, including one at Kalangala Islands. 70% of the bank’s branches are located in rural areas.
The bank currently serves over 500,000 savers and over 29,000 borrowers.
The Bank offers a broad range of financial solutions, including loans, deposit accounts, money transfer services, utility bills collection, and insurance services to small and medium-income people companies, SMEs, institutions, and net-worth individuals. Finance Trust Bank is also active in trade and finance and treasury services.
