CLEMENT WANGIRA
Elix Promotion Ltd has launched a new Podcast Channel as part of its expanding multi-media digital platforms strategy aimed at amplifying community voices and brand messaging.
The management said the podcast channel will serve as an additional interactive platform to complement the company’s existing digital offerings, providing a space for stories, discussions, interviews and informative content tailored for diverse audiences.
According to management, the initiative is designed to bridge the communication gap between organizations, communities and their target audiences by offering affordable, accessible and far-reaching audio content.
“We encourage the community, businesses, civil society, sports associations and individuals to use this platform to ensure their messages reach out to the targeted audience effectively,” Management said in a statement. “In this digital age, audio content is powerful, personal and portable.”
The podcast will host talk shows, sports updates, business insights, community development stories, entertainment and educational programs, with opportunities for sponsored content, live interviews and community announcements.
Elix Promotion Ltd Director said content creators, leaders and members of the public are invited to book slots to share their stories, promote events and market their services.
The podcast channel is now live on major digital platforms.
Uganda’s digital media and connectivity landscape is expanding rapidly, driven by a surge in mobile and social platform usage alongside active government digital trThe Minister of ICT and National Guidance, Hon. Justine Kasule Lumumba, who officiated as Chief Guest, called for stronger collaboration across government, industry and innovators to ensure digital technologies deliver practical benefits for citizens and businesses.
She highlighted ongoing efforts to expand digital infrastructure, strengthen digital skills, support local innovation and create an enabling policy environment that accelerates inclusive national development.
