Uganda Breweries Limited (UBL) has officially launched Bell Lager 75-year celebrations marking a milestone that goes beyond the brand and into the everyday lives of Ugandans.
Bell Lager is Uganda’s first locally produced beer, brewed since 1950 by Uganda Breweries Limited at Port Bell on Lake Victoria.
As a 4.2% ABV premium lager, it is a staple in Ugandan culture known for its high-quality standards and numerous accolades, including the Monde Selection Gold Medal
First produced in 1950, it is regarded as a symbol of Ugandan heritage and pride and It is the flagship brand of Uganda Breweries Limited (a subsidiary of East African Breweries) based in Port Bell, Luzira.
Lillian Kansiime, Brand Manager Bell Lager said, “As Uganda’s first beer, Bell has grown with Ugandans. It has been part of how people celebrate and connect with one another over the years. This milestone is really about those experiences we share with each other and the role the brand has played in everyday Ugandan life. We are Uganda’s Very Own!”
At the heart of this milestone is the launch of “Uganda’s Very Own,” a platform built to celebrate the identity, originality and lived experiences of Ugandans.
It is a statement of where Bell stands today. The brand continues to sit at the center of Uganda’s cultural expression as it shapes conversations across music, entertainment and youth culture.
“Through “Uganda’s Very Own,” the brand will now bring these stories to life, spotlighting the people, places and experiences that define Uganda today. Over the coming months, Bell will roll out a series of activities and storytelling moments that highlight originality in different forms, from music, culture toeveryday expressions of identity,” she added.
Uganda Brewweries Limited founded in 1946 and based in Luzira, Kampala, is Uganda’s leading manufacturer of branded beer, spirits, and non-alcoholic beverages. A subsidiary of EABL and Diageo, UBL is a “grain-to-glass” company sourcing locally from over 17,000 farmers and offering popular brands like Bell Lager, Tusker, and Uganda Waragi.
