Marie Stopes Uganda has launched a national campaign dubbed BUUZA to encourage Ugandans, particularly women and couples, to seek professional guidance on reproductive and maternal health.
The initiative aims to normalize early health-seeking behavior by creating safe spaces for questions regarding fertility, pregnancy, contraception, childbirth and postnatal care. BUUZA, a Luganda word meaning “Ask,” addresses the reality that many reproductive health challenges are left unaddressed because individuals feel uncomfortable seeking help.
Dr. Molly Mbaziira, a gynecologist at Marie Stopes Uganda, in her remarks said that the campaign focuses on real concerns people face daily but may fear raising.
“Rather than focusing only on providing information, BUUZA puts people at the center,” Mbaziira said. “It responds to real questions about fertility, pregnancy, childbirth, and life after delivery, and creates a supportive space where those questions can be asked without fear or judgment.”
She added that the initiative is expected to reduce complications by ensuring clients receive accurate medical guidance early rather than relying on misinformation.
The campaign relies on digital platforms, specifically WhatsApp, and a toll-free telephone line to provide confidential access to trained health professionals. Sandra Arinaitwe, the marketing and communications lead, said WhatsApp was chosen for its discretion and accessibility.
“The BUUZA campaign meets people where they already are,” Arinaitwe said. “WhatsApp is the primary entry point because it’s confidential, immediate, and human.”
Arinaitwe noted that while many people turn to search engines when they feel symptoms, those results are often based on search optimization rather than accurate medical advice. The campaign seeks to counter this by providing a direct link to clinicians.
Joyeuse Uwitonze, hospital manager at Marie Stopes Hospital, said the first interaction often shapes a client’s entire care journey. She emphasized that the hospital is equipped to manage complex cases with modern technology and skilled staff.
“When you have informed communities, you are able to capture illnesses early and save more lives,” Uwitonze said.
The launch comes as Uganda continues to face maternal health hurdles. While about 72% of women attend antenatal care at least four times, Marie Stopes Uganda reported that only 30% begin care in the first trimester, when prevention is most effective.
The organization also cited Uganda’s pregnancy-related mortality ratio, estimated at 228 deaths per 100,000 live births, highlighting the need for early engagement across the full continuum of maternal health care.
Marie Stopes recently started free antenatal classes for men, expectant mothers