Uganda’s leading events powerhouse, Fenon Events has spread its wings beyond borders with expansion plans into Nairobi, Kenya in a strategic move aimed at serving the wider East African market.
East Africa is currently recognized as the fastest-growing economic bloc on the continent, with GDP growth projected to accelerate from roughly 4.4% in 2024 to over 6% by 2026.
This expansion is driven by strategic investments in infrastructure (roads, rail, ports), energy transition (geothermal, hydro, solar), and the modernization of agriculture
According to Steve jean Fenon Entertainment Director Fenon Events is set to open an office in Nairobi, positioning the company closer to Kenya’s vibrant entertainment scene and strengthening its footprint across the region.
Fenon entertainment is a premier, Kampala-based 360-degree event management and audiovisual production company founded in 2004
It specializes in high-end concert production,, PA systems, lighting, and LED screens. Renowned for technical precision, they also offer professional video, audio recording, and corporate event solutions
Established in 2004 as a recording studio, Fenon Entertainment has grown into the leading 360 event management and audiovisual production company in Uganda.
“Our success is born out of the great attention to detail, precision and artistic flair with which we execute every event, audio or video production job,”Steve Jean stated.
Commenting about their services Steve they offer Services in range of Event management, concert lighting, professional audio/video production, LED screen rental, and artist development.
An overview of Uganda Events and Entertainment Industry
Uganda’s entertainment and events business is experiencing
significant, rapid growth, driven by a surge in digital content adoption, a young demographic, and deliberate government investment to position the country as a regional hub. The sector, which includes music, film, comedy, and MICE (Meetings, Incentives, Conferences, and Exhibitions), has become a key driver of economic activity and job creation, with arts and entertainment’s contribution to GDP growing to 4.1% in FY 2022/2023
·Uganda aims to be a top-five African destination for MICE by 2028/29, holding about 21% of the East African MICE market.
Uganda is ranked 3rd in Africa for entertainment, comedy, and nightlife. The industry is moving beyond traditional performances to digital monetization, with platforms like Mdundo and Spotify allowing artists to monetize music.
Events like the Nyege Nyege Festival, the Kampala City Festival, and the Uganda One Festival are major economic boosters, bringing in billions of shillings. The 2024 Nyege Nyege festival alone generated 6.62 billion UGX