Britania Allied Industries has officially launched its latest product, Britania Cream Biscuits, a fun, flavour-packed snack designed to delight Uganda’s youth and the young at heart.
The unveiling took place ahead of a youth-focused engagement event set for October 3, 2025, held in partnership with Asinatha Foundation’s Elevate 360 program. During the pre-launch activities, over 500 students were among the first to enjoy the new Sooo Creamy-Licious biscuits.
“At Britania, we don’t just make products — we make moments. Britania Cream Biscuits represent joy, creativity, and the spirit of today’s youth,” said Mr. Ali Yousef Ebraik, CEO of Britania Allied Industries. “We’re proud to introduce them first to young leaders who represent the future of this nation.”
While the event spotlighted the new snack, it also reaffirmed Britania’s ongoing commitment to youth empowerment. Through the Elevate 360 Program, the company supports initiatives in education, environmental responsibility, and entrepreneurship.
“The Elevate 360 platform is an ideal space to celebrate innovation and ambition among young people,” said Mr. Timothy Bhatia, Marketing Manager at Britania. “We’re proud of our role in nurturing talent that is future-ready.”
Britania’s launch strategy positions its new cream biscuits as more than just a product — but part of a wider engagement with youth-centered development in Uganda.