Uganda is making a historic debut at Fruit Attraction 2025, the world’s largest fresh fruits and vegetables exhibition, scheduled from September 30 to October 2, 2025, in Madrid, Spain.
This participation marks a significant step for Uganda to showcase its fresh produce on the global stage.
The country’s presence at this prestigious event is coordinated by the President’s Office (Diaspora Affairs) in partnership with the Obutaka Development Forum.
They are actively rallying players from Uganda’s agriculture sector to join this mission to create business ties and explore new markets
This initiative aligns with President Museveni’s vision of enhancing value addition by exporting processed agricultural products, improving market access by linking farmers and exporters with premium European buyers, and boosting coffee value addition. It also aims to facilitate technology transfer and modern farming techniques to increase quality and productivity.
Ambassador Abbey Walusimbi, Senior Diaspora Affairs Advisor to the President, has revealed that tomorrow, Wednesday, August 20, 2025, Uganda delegation’s journey to Madrid will be officially flagged off at President’s Office (Conference Hall), Kampala, with participation from government officials, exporters, farmer associations, and international partners. Together, they will plan how to best represent Uganda patriotically and effectively during the expo.
Through this inaugural participation, Uganda aims to strengthen its global agricultural market presence, attract investors, and broaden opportunities for its fresh fruits, vegetables, and coffee sector.