Uganda Journalists have been advised to prioritise their safety, ethical integrity, and professionalism as they cover politically charged events.
Patricia Aol, the EC Head of Administration and Human Resources, described the media as one of the commission’s most vital stakeholders in the electoral process.
“Our mandate as the Electoral Commission is to organise and conduct elections, but also to engage stakeholders and promote democratic governance.You, the media, are our essential partners. You relay our activities to the public and influence citizen participation.” Aol said.
This call was made during a media training workshop organised by the Electoral Commission (EC), aimed at strengthening collaboration between journalists and the EC, and equipping reporters with information to support accurate election coverage.
She however emphasized factual and timely information about election activities saying this reduces the risk of voter apathy, misinformation, and electoral violence.
“It’s why we’ve invited you here, so that you can understand our work and ensure you’re reporting accurately, especially as we begin the process of electing special interest groups,” she noted.
Aol however warned that misinformation or distorted media narratives can lead to public mistrust and unrest.
Samuel Gummah, the Executive Director of Uganda Radio Network, who was the chief trainer, called on reporters to uphold ethical standards, accuracy and integrity.
“There is no story worth your life.Dead men don’t tell stories. When you die chasing a scoop, you become the headline, and the newsroom moves on,” Gumah emphasized,
He also warned journalists against succumbing to pressure from editors or media houses that may push them into dangerous situations without adequate protection or support.
“No editor, no station has the right to put you in harm’s way. If a story presents immediate threats to your life or health, walk away. Your life comes first.”Gummah stressed.
Julius Mucunguzi, the EC spokesperson, echoed caution against sensationalism and misleading headlines that can inflame public tension and create fear.
“We often see a single incident of violence being reported as though the entire country is on fire,” Mucunguzi said.
Mucunguzi challenged journalists to provide balanced, contextualised reporting and resist the temptation to exaggerate for ratings or clicks.